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Blue Oval Certified is all about one thing: Customer Service. It's about doing whatever it takes to make your experience a pleasant one, whether you're coming in to buy or lease a new car or Certified Pre-Owned vehicle, or just need to get parts or service. As a Blue Oval Certified Dealer, Beatrice Ford Lincoln Mercury has committed to Ford's highest standards of customer satisfaction. That's why becoming Blue Oval Certified isn't a given, it's something a dealership has to earn. Beatrice Ford Lincoln Mercury employees are proud to be essential members of Team Blue Oval. Each and every employee of our Blue Oval Certified Dealership contributes something unique to the success of the entire dealership. When you enter our dealership, proudly displaying the Blue Oval Certified "thumbprint" signature, you can be assured of getting the best customer care possible from every uniquely committed person who'll be serving you.
Q. What is the purpose of Blue Oval Certified?
A. Ford knows it isn't enough to sell the kinds of cars and trucks you want and to build them to high-quality standards. A customer's most direct experience with Ford Motor Company is at the dealership. Ford Blue Oval Certified recognizes dealerships that excel in customer service that will go the all-important "extra mile" before and after the sale
Q. What is the Blue Oval "thumbprint"?
A. The Blue Oval Certified Thumbprint is a symbol of our commitment to your satisfaction. The thumbprint represents the commitment of each employee in our dealership to provide their own unique brand of personal service to meet and exceed your expectations.
Q. Does a dealership have to meet specific standards?
A. Absolutely. Any dealership wishing to participate in the Blue Oval Certified Program must meet Ford's high standards for customer satisfaction in all areas of the customer purchase experience. These include the attentiveness and concern of every employee in sales, parts/service and administrative positions; dealer-initiated customer programs; customer care following the sale; and even the quality of the facilities.
Q. Who determines whether a dealership becomes Blue Oval Certified?
A. Certainly, Ford Motor Company plays a big role in determining BOC dealers, however, the most critical element is what customers like you say about the dealership through customer survey feedback.
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